Order in January, reap the rewards in March: The snow season is the perfect window to get your hands on a smart lawnmower.

Starting in January 2026, many parts of the Northern Hemisphere will still be covered in snow, with lawns sleeping under frost. For most people, mowing the lawn seems like a distant springtime topic. But more and more savvy European and American families are choosing to quietly order a smart lawnmower robot during this seemingly "off-season" time—because they know that true garden freedom is never about waiting until the grass is three inches long to start preparing.

"Last year I didn't buy it until mid-April, and the delivery was delayed until the end of May. I spent the whole spring manually mowing the lawn," Mark, a user in Colorado, USA, shared on social media. "This year I placed my order in early January, and now the machine has arrived at my home, the app is set up, and I'm just waiting for the snow to melt so it can start mowing by itself." This is not an isolated case. According to industry supply chain data, from the fourth quarter of 2025 to January 2026, orders for smart lawnmowers exported from China to North America and Western Europe increased by over 70% year-on-year, with January's single-month shipments setting a new record for the same period. Driving this off-season consumption trend is consumers' renewed awareness of "time costs" and "spring efficiency."

Why winter? Because spring waits for no one.

Lawn growth doesn't stop just because you're not prepared. Once temperatures stabilize above 10°C, grass blades will grow rapidly at a rate of 3-5 millimeters per day. Missing the first two precise mowing sessions not only affects the density and appearance of the lawn throughout the year but can also lead to weed infestations and pest and disease problems.

"Professional gardeners recommend that the first round of spring mowing should be completed within 7-10 days after snowmelt," points out an advisor to an international horticultural association. "This means that if you wait until you see green grass before taking action, it may already be too late."

Buying a camera during the snow season is not just about being "early," it's also about being "safe." Besides seizing the window of opportunity, buying a camera in winter offers several practical advantages: Smoother logistics: Avoiding the peak season congestion from March to May, delivery times are shortened by more than 30%; More ample inventory: Manufacturers typically release their new year production capacity in January, ensuring popular models are readily available; More friendly prices: Some brands offer "winter stock-up plans," providing interest-free installments, extended warranties, or accessory packages.

In the past, lawnmowers were merely tools; now, they've become part of the smart home ecosystem. Users no longer ask, "Can it work?" but rather, "Can it be more convenient?"

"I don't care how fast it is; I care if it can finish the job while I'm having coffee," a German user wrote in a product review. This shift in mindset is the core driving force behind the rapid increase in the global penetration rate of smart lawnmowers in households.

According to Statista, a third-party research firm, the global smart lawnmower market is projected to exceed $5 billion by 2027, with a compound annual growth rate of 18.3%. Chinese brands, leveraging their accumulated expertise in visual navigation, new energy electronic control, and flexible manufacturing, are transforming from "cost-effective suppliers" to "technology solution providers."

Act now, and spring will provide the answer. The snow will eventually melt, and the grass will grow. The only difference is—whether you're sweating profusely while gripping the pusher, or sitting on the terrace sipping hot cocoa, watching the robot quietly draw neat green lines.

Tip: Masenter has launched its "Early Spring Worry-Free Plan"—orders placed before January 31st will receive free video guidance, a two-year warranty on core components, and a special spring maintenance package. For details, please visit the official website's Spring Renewal page.